The activities that a senior living sales professional engages in (such as pre-call/tour planning, discovery, tours/virtual tours, follow up, and closing the sale) are done for the purpose of more capably influencing prospects. This is critical. Otherwise, people would just sign up via your website! Right? Bottom line is that basic information alone will not move a new resident in. What IS critical is how that information is given to your prospective residents and families. What moves people is not merely information, but how that information is presented. Hence why you have sales professionals. Each consumer has different buying criteria and it is important that your sales professionals use a personalized approach to this process. Here are the first 10 ways that your senior living sales teams can build trust and rapport with potential prospects:
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On your social platforms, Are you asking engaging questions? are you sharing ideas/articles that people will really find valuable? If not, try this new approach and see what happens. Give it 90 days. You have nothing to lose and everything to gain. The world is a better place when you show compassion, understanding, and most importantly aim to add value.
Does this scenario apply to you? You are a senior living provider and you are using stock photos, most likely the same as all of your competitors. Do these pictures look familiar? It's time that you reach out to a local photographer, get your residents written permission, and start taking pictures of them living in your community and doing the activities that you offer and they love.
During the COVID-19 pandemic, we have all experienced escapism “TV” in a whole new way. I am not a big watcher of television but there is one show on HGTV that I do like to watch if I am looking for a bit of escapism. The show is called “Love it or List It”. This show has so many parallels to senior living sales. Senior living and marketing professionals can learn a lot from this TV series as well.
Your website isn’t performing the way you want and you are being told you need to revamp/refresh your entire website. …
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“I don’t want to be sold.” That’s what I told my friend during a conversation about finding senior living accommodations …
A 25-year veteran of the Senior Living industry and I recently discussed the trends and technologies that will change our industry. I was updating this executive on the critical nature of lifestyle data and why it’s important to get to know each customer on an individual basis so you can personalize their experiences.
Every senior living conference I’ve attended over the last 12 years has shared a unifying theme: personalization is essential to all facets of the industry—whether in reference to care, customer service or anything in between. Statistics show that revenues grow exponentially when customer experience (CX) metrics improve.
Boost occupancy and revenue by personalizing your sales process with Waypoint’s Navigator solution.
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