
Software alone doesn’t close deals—people do. That’s why Waypoint Converts pairs a powerful conversion‑optimization platform with true white‑glove service. Instead of tossing you the keys and wishing you luck, our team becomes an extension of yours, handling the heavy lifting, anticipating roadblocks, and driving measurable outcomes every step of the way.
What “White‑Glove” Means to Us
White‑glove (adj.): A concierge‑level partnership where every interaction is personal, proactive, and results‑driven.
For senior living operators who juggle tight budgets and lean teams, this approach removes technical headaches and accelerates time to value. We don’t wait for support tickets—we prevent them.
Four Pillars of the Waypoint Advantage
Pillar | How It Works | Benefit to You |
Dedicated Success Team | A strategist, solutions engineer, and customer success manager assigned to your account | Consistent expertise and a single point of contact—no re‑explaining context |
Done‑For‑You Launch | We brand forms, map data sources, and connect WelcomeHome, SHERPA, or HubSpot for you | Go live in days, not months, without pulling IT off other projects |
Continuous Optimization | Weekly funnel reviews and automatic performance alerts lead to rapid adjustments | Conversion lifts compound over time while your team focuses on tours and move‑ins |
Seamless Integrations | Native connectors plus custom APIs ensure every lead lands in the right CRM record | Sales teams follow up faster with complete prospect profiles |
A Day‑Zero Launch Plan—No IT Required
- Discovery Call (Hour 1) – Define each community’s conversion goals and gather brand assets.
- Implementation Blueprint (Hour 24) – Your solutions engineer outlines data flows, tagging, and timelines—often completing 80 % of setup overnight.
- Branded Instance (Day 3) – Pixel‑perfect forms and calls‑to‑action match your look and feel across every community site.
- Go‑Live & Enablement (Day 5) – Your staff gets role‑based training, and we monitor the first conversions in real time.
“We immediately saw a 20% increase in website leads by adding the Navigator to all of our community websites.” — Charter Senior Living

Real‑World Results
Provider | Lift Achieved | How We Did It |
Maplewood Senior Living | 200 %+ increase in form conversions | Consolidated nine inquiries forms into a single dynamic form and routed leads straight to WelcomeHome |
Stellar Senior Living | Lower cost per move‑in and faster follow‑up | Auto‑synced lead scores to SHERPA, enabling priority outreach |
Industry Aggregate | 34 % inquiry‑to‑tour rate and 27× ROI | Continuous optimization and proactive funnel fixes across 40+ properties |
These metrics come directly from published case highlights on WaypointConverts.com—no hypotheticals, just real operators boosting occupancy.
Ongoing Success—Not Just “Support”
- Monthly Strategy Huddles – Quick 30‑minute calls to reprioritize growth levers and remove blockers.
- Quarterly Business Reviews – Executive‑ready reports connect marketing spend to actual move‑ins so leadership sees clear ROI.
When conversion trends slip, we flag it first—and come prepared with recommendations.
Ready to See White‑Glove in Action?
Tired of DIY tools that leave you guessing? Book a personalized demo to discover how Waypoint’s concierge service turns website visitors into future residents—fast.
Waypoint Converts: powering growth for senior living communities.