In previous posts, we’ve discussed the importance of a value-based sales approach for senior living and explored several tactics your sales team can use to demonstrate your community’s value to prospective residents and their families.
In this article, we’ll stroll down the tool aisle and look at some of our favorite proven solutions for enhancing your senior living community’s value-based sales.
Pricing Tools and Services
These will help your senior living sales team determine the optimal pricing for your senior living community’s services and amenities to remain competitive in the market. Accurate and efficient pricing will help attract new residents and retain current ones, leading to increased revenue and occupancy.
Meaningful Digitally Available Content
Showcasing your senior living community’s services, amenities, and events helps potential residents and their families understand the benefits of being part of your community and make informed decisions. This leads to stronger trust, more engagement, and successful sales. This content can take the form of brochures, videos, educational supplements, guides, or other tools that educate and inform your audience.
Communication Templates
Make sure your potential residents are receiving clear and relevant information! Communication templates provide your sales teams with a structured and consistent format to convey the unique value proposition of your senior living community.
Post-Tour Surveys
Feedback from prospects and their families helps you understand their needs and preferences and gives you the information you need for personalized follow-up, and for making future tours even better.
Video and Virtual Meeting Technology
Video meetings took off in a big way during the COVID-19 pandemic, and they are here to stay. Seniors and their families can remotely experience your senior living community, connect and build trust with staff and residents, and learn about what you have to offer.
A Top-Notch CRM
Your senior living community’s CRM is more than just a tracking platform—it is a key tool for sales personalization. Your team can track and manage customer interactions and preferences, allowing for personalized communication and streamlined sales processes. This leads to increased customer satisfaction, loyalty, and conversion.
Automating Follow-Up Touchpoints and Sequences
Time is money and the more time that you let pass between the customer’s initial inquiry and when you respond can cost you money. Automating follow-up touchpoints and sequences allows your senior living sales team to deliver personalized and timely interactions after an inquiry, tour, or visit. Build trust and rapport by demonstrating commitment and care to your potential residents, and it will show in your improved occupancy rates!
Virtual Sales Assistant
And of course, we’d be remiss if we didn’t mention the trusty Virtual Sales Assistant. A VSA supports value-based senior living sales by providing personalized, 24/7 assistance to prospective residents and their families. Your VSA will answer questions, address concerns, highlight the unique benefits and values of your senior living community, collect useful data, and more
Try Waypoint’s Navigator For Free!
Waypoint’s Navigator VSA has generated over $1M in sales for our senior living clients. Contact us today to learn more and schedule your free demo!
