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If you are an assisted living provider, your sales process can benefit from using a CRM (Customer Relationship Management) system. Let’s explore the reasons why. Does your business need prospects? Of course! Do you need to cultivate strong relationships with your prospects? Most definitely! Relationship building is at the heart of the senior living industry. […]

I was recently asked, “What is a salesperson’s job?” This question really got me to think. I responded that a salesperson’s job at its core, is to help a prospect decide on whether they will buy or not buy a product or a service. The goal is to really help them through the process of making that decision.

Here are the 11-20 ways that your senior living sales teams can build trust and rapport with potential prospects: