Having a live agent chat feature on your website was once nice, but those days are long gone! Today, chat is a must-have for senior living websites. According to a report, 73% of buyers expect websites to feature digital assistants for interaction. Does your website feature a chat option? Is that chat option a bot […]
Your website’s home page is your most valuable real estate for engaging and converting visitors into your sales process. Providing various ways for consumers to engage is essential for delivering a personalized experience for your prospects. Join Terri Sullivan, Waypoint Converts CEO and founder, and Shannon Novak, Arrow Senior Living’s Senior Managing Director of Marketing, […]
If you have watched any of my webinars or listened to any of my podcasts before, you know that I love sales. I do! It’s been a passion of mine for over 30 years and still going strong. I thrive on the personal interaction critical in the sales process no matter what vertical you work […]
One of my many goals for 2024 is to prioritize relaxing and literally unplugging from work. I’ll admit that I am a bit of a workaholic and while that has been a key factor in driving my success, it can also be my kryptonite. So, I’m really making an effort this year to step away […]
Gone are the days when a simple brochure and a few community events sufficed to attract residents. Today, senior living marketing has evolved into a dynamic and tech-savvy arena, a far cry from the traditional methods of yesteryears. Virtual reality tours that transport you into the heart of a senior community and AI-powered chatbots providing […]
Who is your target audience? That’s an easy enough question for a business to identify. For a senior living business, the target audience or target market can be simply defined as – seniors looking for services like assisted living, respite care, food prep, etc., in their respective locations. However, this is a mere oversimplification of […]