The intersection of artificial intelligence and senior living represents one of the most promising developments in modern healthcare and eldercare. As America’s population ages—with over 10,000 baby boomers turning 65 every day—the demand for innovative solutions in senior living has never been more critical. AI for senior living is not just a futuristic concept; it’s […]
While I was watching the Final Four the other week, it got me thinking about the high-stakes game that senior living marketers like us play every day: the conversion game. Like a winning basketball team needs a solid strategy to score big, you need the right plays in your marketing playbook. At Waypoint Converts, we’ve […]
In today’s digital age, the way consumers make significant life decisions has fundamentally shifted. This is particularly true for senior living, where the journey is deeply personal, balancing emotional, financial, and lifestyle factors. And here’s a stat that might surprise you: 77% of consumers now prefer a rep-free, self-directed experience when they begin their search […]
The senior living sales landscape is evolving, and traditional marketing and sales strategies may no longer be enough to engage today’s prospects. Are you keeping up? Join us for the next Coffee with Waypoint and Friends webinar, where we’ll dive into the future of senior living marketing with industry leaders who understand what it takes […]
If you have read my previous blogs or met me, you know I am very passionate about sales! I love the entire sales process and helping people improve their businesses with the products I represent. Over the years, I’ve gained a deep understanding of both people and the sales process, but one truth stands out […]
Cautiously optimistic. As I sit here at my computer and think about 2025, these two words remain at the forefront of my thoughts. Part gut feeling and part feedback from many conversations within the senior living industry over the past few months, I am optimistic about 2025. Since I’m a glass, err, coffee cup-half-full kinda […]