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A man and woman shaking hands.
  • Posted on September 11, 2023
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How to Leverage Digital Recruitment to Staff Your Senior Living Community

Your senior living community needs skilled and dedicated staff to thrive–but these all-star recruits are getting harder and harder to find. Don’t let staffing shortages throw you a curveball!  According to a report by HRSA Health Workforce, the demand for workers in long-term services and support (LTSS) settings is projected to grow by 44% between […]

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Marketing professionals in a meeting.
  • Posted on September 4, 2023
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Using Post-Tour Surveys To Understand Your Customers

The legendary management theorist Peter Drucker once said, “What gets measured gets improved.” The trick is to understand the value of data, measure the right things and then make sense of it all to iterate and improve going forward. In senior living sales, we measure hard numbers like website visitors, number of tours booked, or […]

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Woman sitting at a computer and designing a webpage.
  • Posted on August 27, 2023
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Boost Conversions with Tailored Content and Design

We live in a digital world—everybody and their grandmother is online these days! An effective online presence is essential for your senior living community to connect with prospective residents and their families.  However, simply having a website is not enough; it must be thoughtfully designed and include tailored content to meet the unique needs and […]

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Text on the screen of a computer that reads data driven marketing.
  • Posted on August 20, 2023
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The Role Of Data Analytics In Senior Living Sales

Information overload! Data, data, everywhere—how to make sense of it all? This is a job for data analytics! Data analytics is an important tool for senior living sales teams. With data analysis, they can gather insights into what older adults and their families want, how they behave, and what factors influence their decisions. This allows […]

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Senior couple with adult children
  • Posted on August 13, 2023
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How Your Senior Living Community Can Reach Seniors’ Adult Children

As the senior living industry continues to grow, it is increasingly important for communities to understand how to effectively reach out and market to adult children of seniors. These children (and sometimes grandchildren!) are often the primary decision-makers when it comes to choosing a senior living community for their aging parents. Even if they won’t […]

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Woman sitting at a desk in front of a computer.
  • Posted on August 7, 2023
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5 Steps To Optimize Your Virtual Sales Assistant

As more and more older adults and their families begin their senior living search online, it’s essential to keep your senior living community’s website up to par.  Pew Research Center reports that 68% of American adults over the age of 65 use the Internet, and this number will increase as more seniors become comfortable with […]

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