A major benefit of using a Virtual Sales Assistant on your senior living community’s website is that you can meet older adults and their families exactly where they are on their buyer’s journey.

Adding Live Chat as a feature of your VSA is a powerful way to amplify this benefit, and improve your site’s conversions.

Here are five ways Live Chat can enhance your VSA and your website:

1. Instant Customer Support

With Live Chat, your website visitors receive instant support from your team. Your staff can answer their questions and alleviate the concerns they may have, leading to increased trust and a higher likelihood of conversion.

2. Personalized Interaction

Personalized interactions with potential residents and their families are what build relationships and create a sense of trust and comfort. Remember—people buy from others whom they know, like, and trust.

3. Increased Engagement

Live Chat is an easy and convenient way for older adults and their families who visit your website to interact with your team. This increased engagement keeps them on your website longer and improves the chances of them converting.

4. Real-Time Problem Solving

Live Chat allows your team to help your website’s visitors solve problems in real-time. When you can address any issues or concerns that potential residents or their families may have, on the spot, it leads to increased satisfaction and trust—which leads to higher conversions.

5. Accelerate Your Sales Process

By providing all the benefits listed above, your Live Chat can help your sales teams move prospects from initial inquiries to tours to move-ins more quickly.

Waypoint is thrilled to announce that we are partnering with Juvo Leads and SiteStaff to integrate Live Chat into our Navigator virtual sales assistant tool! 

Implementing live chat on your senior living website will provide instant customer support, personalized interaction, increased engagement, and real-time problem-solving.

Try the Waypoint Navigator for Free!

If your senior living community’s website could benefit from a tool that simplifies engagement for visitors, meets them where they are in their journey, and converts inquiries into tours with customized calls-to-action, Waypoint’s Navigator virtual sales assistant is standing by.