If you have read my previous blogs or met me, you know I am very passionate about sales! I love the entire sales process and helping people improve their businesses with the products I represent. Over the years, I’ve gained a deep understanding of both people and the sales process, but one truth stands out […]
Cautiously optimistic. As I sit here at my computer and think about 2025, these two words remain at the forefront of my thoughts. Part gut feeling and part feedback from many conversations within the senior living industry over the past few months, I am optimistic about 2025. Since I’m a glass, err, coffee cup-half-full kinda […]
At Waypoint Converts, we know that AI-driven website personalization can be a game-changer for businesses looking to convert more leads. But how does it actually work? What results can you expect? And how can you make the most of it? That’s why we’re launching Waypoint Converts Office Hours—a new webinar series designed to give you […]
Pay-per-click (PPC) advertising is crucial in senior living marketing because it reaches prospective residents and their families right when actively searching for communities. PPC ads offer immediate visibility and attract high-intent leads by targeting searches related to independent living, assisted living, and memory care. This approach significantly improves conversion potential by capturing people in the […]
There’s an old adage that states, “You can lead a horse to water, but you can’t make it drink.” The same can be said for prospects visiting your skilled nursing website. You can leverage the best lead capture tools in the senior living industry (shameless plug for Waypoint Converts), but you won’t hit your conversion […]
As I sit here on a beautiful fall afternoon in New England and write this blog, I can’t help but think about how much I love this season and everything that makes it so special. The weather is still relatively warm (with a hint of chill in the air), the fall foliage is breathtaking, and […]