If you have watched any of my webinars or listened to any of my podcasts before, you know that I love sales. I do! It’s been a passion of mine for over 30 years and still going strong. I thrive on the personal interaction critical in the sales process no matter what vertical you work […]
One of my many goals for 2024 is to prioritize relaxing and literally unplugging from work. I’ll admit that I am a bit of a workaholic and while that has been a key factor in driving my success, it can also be my kryptonite. So, I’m really making an effort this year to step away […]
Gone are the days when a simple brochure and a few community events sufficed to attract residents. Today, senior living marketing has evolved into a dynamic and tech-savvy arena, a far cry from the traditional methods of yesteryears. Virtual reality tours that transport you into the heart of a senior community and AI-powered chatbots providing […]
Who is your target audience? That’s an easy enough question for a business to identify. For a senior living business, the target audience or target market can be simply defined as – seniors looking for services like assisted living, respite care, food prep, etc., in their respective locations. However, this is a mere oversimplification of […]
Search Engine Optimization, or SEO, is essentially the process/practice of improving your website to rank higher on search engine results. While Google dominates the search engine space and most SEO tactics and strategies focus on Google’s ranking algorithm, adhering to the best practices can also help you rank on other search engines like Bing, Yahoo!, […]
One common thing in all business types and sizes is that they all need to connect with their audience. In the good old days, companies relied heavily on direct interaction and offline marketing. In today’s digital-first economy, most customer-to-business interactions occur online. However, connecting with the target audience is just the beginning. Businesses must convince […]