Artificial Intelligence (AI) isn’t just a buzzword anymore—it’s a game changer! According to a recent report by Twilio, 88% of businesses are already incorporating AI into their marketing plans. But how does that translate to the world of senior living? Can AI really help communities boost efficiency, increase leads, and drive conversions? Absolutely—but only if […]
Having a live agent chat feature on your website was once nice, but those days are long gone! Today, chat is a must-have for senior living websites. According to a report, 73% of buyers expect websites to feature digital assistants for interaction. Does your website feature a chat option? Is that chat option a bot […]
Your website’s home page is your most valuable real estate for engaging and converting visitors into your sales process. Providing various ways for consumers to engage is essential for delivering a personalized experience for your prospects. Join Terri Sullivan, Waypoint Converts CEO and founder, and Shannon Novak, Arrow Senior Living’s Senior Managing Director of Marketing, […]
If you have watched any of my webinars or listened to any of my podcasts before, you know that I love sales. I do! It’s been a passion of mine for over 30 years and still going strong. I thrive on the personal interaction critical in the sales process no matter what vertical you work […]
One of my many goals for 2024 is to prioritize relaxing and literally unplugging from work. I’ll admit that I am a bit of a workaholic and while that has been a key factor in driving my success, it can also be my kryptonite. So, I’m really making an effort this year to step away […]
Gone are the days when a simple brochure and a few community events sufficed to attract residents. Today, senior living marketing has evolved into a dynamic and tech-savvy arena, a far cry from the traditional methods of yesteryears. Virtual reality tours that transport you into the heart of a senior community and AI-powered chatbots providing […]