Senior living organizations find themselves on a tightrope, balancing economic shifts, rising costs, and the persistent challenge of staff turnover. In this exploration, we delve into the delicate equilibrium required to maintain margins while achieving sustainable growth. In this article, we discover how successful care providers are navigating the challenges facing the industry and implementing […]
Welcome to the future of senior living communities, where effective marketing is transforming the way people view their golden years. Gone are the days of sterile nursing homes and isolated retirement communities. Instead, a new generation of senior living communities is emerging, offering vibrant and enriching experiences for retirees. In this article, we explore how […]
A “conversion” on the website of a senior living business is worlds apart from conversions on most other websites/businesses. A senior (or their caretakers) choosing a facility may live with their choice for the rest of their days. So it’s natural to be very careful and deliberate about this decision. Empathizing with their target audience, […]
Correct information served to the right segment of your target audience – It’s a simple enough rule for information-driven/information-oriented marketing but can be quite challenging to implement, especially if you are not leveraging the right tools/technologies. One marketing mistake that some businesses make, regardless of their size and the industry they operate in, is they […]
Developing a digital marketing strategy for seniors can be challenging for a number of reasons. Many cutting-edge and relevant digital marketing tools and techniques might not yield the same results for these audiences, and you may have to rely on classic marketing techniques (even when you are using digital channels). However, by adhering to the […]
Your senior living community needs skilled and dedicated staff to thrive–but these all-star recruits are getting harder and harder to find. Don’t let staffing shortages throw you a curveball! According to a report by HRSA Health Workforce, the demand for workers in long-term services and support (LTSS) settings is projected to grow by 44% between […]