The senior living sales landscape is evolving, and traditional marketing and sales strategies may no longer be enough to engage today’s prospects. Are you keeping up? Join us for the next Coffee with Waypoint and Friends webinar, where we’ll dive into the future of senior living marketing with industry leaders who understand what it takes to drive conversions in an ever-changing market.

📅 Date: Thursday, April 10
🕛 Time: 1pm ET
📍 Where: Virtual Webinar – Register Now

Meet the Experts

This insightful session will be hosted by Terri Sullivan, Co-Founder and CEO of Waypoint Converts, and will feature special guest Adrienne Mansfield, Co-Founder of ADage Marketing Group. Together, they’ll explore how personalization, segmentation, and data-driven insights are transforming the senior living sales funnel.

What You Will Learn

Senior living prospects expect more than a one-size-fits-all approach. That’s why it’s critical to leverage data and automation to deliver personalized experiences. In this webinar, you’ll discover:

✔ Why the traditional senior living sales funnel no longer works – and what to do instead.
✔ How Experian Mosaic and behavioral data can help you uncover deeper buyer insights and create hyper-targeted campaigns.
✔ How automated personalization workflows ensure every prospect receives the right message at the right time, improving conversion rates and occupancy growth.

Why This Matters

If your senior living community is still relying on outdated marketing tactics, you’re likely missing out on qualified leads. Today’s prospects expect tailored, relevant interactions that meet their unique needs. By using data-driven personalization strategies, you can ensure your marketing and sales efforts are working smarter—not harder.