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Attended SMASH or another senior living conference? Learn how to turn excitement into results with our proven action plan for implementing conference learnings and driving occupancy.

I’ve spent my entire career in senior living marketing, and if there’s one thing I’ve learned, it’s this: the fourth …

I’ve always loved The Wizard of Oz. There’s something timeless about Dorothy’s journey, a young girl swept up by a …

Discover current landing page conversion rate benchmarks across 15+ industries. Compare your performance, identify improvement opportunities, and boost conversions with data-driven insights.

Software alone doesn’t close deals—people do. That’s why Waypoint Converts pairs a powerful conversion‑optimization platform with true white‑glove service. Instead …

How four common hesitations are secretly sabotaging your occupancy goals—and the proven results that show immediate action is your competitive …

Generate 5x more senior living leads while dramatically improving conversion rates with proven strategies and advanced optimization techniques. The Current …

As a marketing professional in senior living, you know the frustration: your website gets plenty of traffic, but most visitors …

The intersection of artificial intelligence and senior living represents one of the most promising developments in modern healthcare and eldercare. …