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At Waypoint Converts, we know that AI-driven website personalization can be a game-changer for businesses looking to convert more leads. …

Pay-per-click (PPC) advertising is crucial in senior living marketing because it reaches prospective residents and their families right when actively …

There’s an old adage that states, “You can lead a horse to water, but you can’t make it drink.” The …

As I sit here on a beautiful fall afternoon in New England and write this blog, I can’t help but …

Artificial Intelligence (AI) isn’t just a buzzword anymore—it’s a game changer! According to a recent report by Twilio, 88% of …

Having a live agent chat feature on your website was once nice, but those days are long gone! Today, chat …

Your website’s home page is your most valuable real estate for engaging and converting visitors into your sales process. Providing …

If you have watched any of my webinars or listened to any of my podcasts before, you know that I …

One of my many goals for 2024 is to prioritize relaxing and literally unplugging from work. I’ll admit that I …