Gone are the days when a simple brochure and a few community events sufficed to attract residents. Today, senior living marketing has evolved into a dynamic and tech-savvy arena, a far cry from the traditional methods of yesteryears. Virtual reality tours that transport you into the heart of a senior community and AI-powered chatbots providing […]
Who is your target audience? That’s an easy enough question for a business to identify. For a senior living business, the target audience or target market can be simply defined as – seniors looking for services like assisted living, respite care, food prep, etc., in their respective locations. However, this is a mere oversimplification of […]
Search Engine Optimization, or SEO, is essentially the process/practice of improving your website to rank higher on search engine results. While Google dominates the search engine space and most SEO tactics and strategies focus on Google’s ranking algorithm, adhering to the best practices can also help you rank on other search engines like Bing, Yahoo!, […]
One common thing in all business types and sizes is that they all need to connect with their audience. In the good old days, companies relied heavily on direct interaction and offline marketing. In today’s digital-first economy, most customer-to-business interactions occur online. However, connecting with the target audience is just the beginning. Businesses must convince […]
A website audit helps you systematically and comprehensively analyze your website’s health, strengths, weaknesses, and underlying problems. It is essential before any major overhauling, re-designing, or expansion of your website. However, you can conduct an audit even if you are not planning any significant changes to your website to ensure that it is optimally functional […]
As the sun sets on one chapter of life, a new dawn emerges, one that’s often referred to as the “golden years.” This is a phase where a lifetime of experiences, wisdom, and stories comes to the forefront. While the modern world of content creation tends to focus on youth and technology, it’s essential not […]