![Senior couple sitting on a couch](https://waypointconverts.com/wp-content/uploads/2023/05/Evolution-of-Buyers-Journey.png)
Life is a journey with many milestones along the way. When older adults reach the stage where they are exploring a lifestyle change to a senior living community, they begin a voyage within a voyage—the buyer’s journey. The buyer’s journey describes the decision-making process that a potential customer goes through before making a purchase. The […]