The legendary management theorist Peter Drucker once said, “What gets measured gets improved.” The trick is to understand the value of data, measure the right things and then make sense of it all to iterate and improve going forward. In senior living sales, we measure hard numbers like website visitors, number of tours booked, or […]
As more and more older adults and their families begin their senior living search online, it’s essential to keep your senior living community’s website up to par. Pew Research Center reports that 68% of American adults over the age of 65 use the Internet, and this number will increase as more seniors become comfortable with […]
“I don’t want to be sold.” That’s what I told my friend during a conversation about finding senior living accommodations for my parents, who are 85 and 90. When it comes to finding the right place for my mom and dad, I don’t want to be sold something. I want to make an educated decision […]
A 25-year veteran of the Senior Living industry and I recently discussed the trends and technologies that will change our industry. I was updating this executive on the critical nature of lifestyle data and why it’s important to get to know each customer on an individual basis so you can personalize their experiences.