A major benefit of using a Virtual Sales Assistant on your senior living community’s website is that you can meet older adults and their families exactly where they are on their buyer’s journey. Adding Live Chat as a feature of your VSA is a powerful way to amplify this benefit, and improve your site’s conversions. […]

Life is complicated enough already. When older adults and their families visit your senior living community’s website, they’re not looking to get lost in a confusing labyrinth of pages, menus, and tabs. Keep the interaction simple, and keep it moving with clear, logical calls to action. Let’s explore six ways to simplify the user experience […]