![An elderly women walking with another women who is holding a basket of flowers.](https://waypointconverts.com/wp-content/uploads/2023/06/Value-Based-Senior-Living-Sales.png)
As discussed in our latest post, value-based sales emphasize the value and benefits a product or service provides the customer, rather than just its features and price. When it comes to senior living, value-based sales are significant. Seniors and their families are looking for more than just three hots and a cot– they want a […]