A “conversion” on the website of a senior living business is worlds apart from conversions on most other websites/businesses. A senior (or their caretakers) choosing a facility may live with their choice for the rest of their days. So it’s natural to be very careful and deliberate about this decision. Empathizing with their target audience, […]
The legendary management theorist Peter Drucker once said, “What gets measured gets improved.” The trick is to understand the value of data, measure the right things and then make sense of it all to iterate and improve going forward. In senior living sales, we measure hard numbers like website visitors, number of tours booked, or […]
Information overload! Data, data, everywhere—how to make sense of it all? This is a job for data analytics! Data analytics is an important tool for senior living sales teams. With data analysis, they can gather insights into what older adults and their families want, how they behave, and what factors influence their decisions. This allows […]
Personalizing the shopping experience for older adults and their families as they search for a senior living community is critical for your community’s success. A recent study featured in a report by Waypoint (formerly AgingChoices) revealed that 92% of consumers and prospects expect a personalized experience. With a costly and complex purchase like senior living, […]
“I don’t want to be sold.” That’s what I told my friend during a conversation about finding senior living accommodations for my parents, who are 85 and 90. When it comes to finding the right place for my mom and dad, I don’t want to be sold something. I want to make an educated decision […]
A 25-year veteran of the Senior Living industry and I recently discussed the trends and technologies that will change our industry. I was updating this executive on the critical nature of lifestyle data and why it’s important to get to know each customer on an individual basis so you can personalize their experiences.