During the COVID-19 pandemic, we have all experienced escapism “TV” in a whole new way. I am not a big watcher of television but there is one show on HGTV that I do like to watch if I am looking for a bit of escapism. The show is called “Love it or List It”.

This show has so many parallels to senior living sales. Senior living and marketing professionals can learn a lot from this TV series as well.

Your website isn’t performing the way you want and you are being told you need to revamp/refresh your entire website.  Does this sound familiar?  Before you begin a many months-long project like this, here is a roadmap of things you should think about and execute upon, plus the steps that you should take to right […]