As the senior living industry continues to grow, it is increasingly important for communities to understand how to effectively reach out and market to adult children of seniors. These children (and sometimes grandchildren!) are often the primary decision-makers when it comes to choosing a senior living community for their aging parents. Even if they won’t […]
As discussed in our latest post, value-based sales emphasize the value and benefits a product or service provides the customer, rather than just its features and price. When it comes to senior living, value-based sales are significant. Seniors and their families are looking for more than just three hots and a cot– they want a […]
Value-based selling is presenting your product or service in terms of the value it creates for customers. This value comes from the solution you’re offering being well-matched to your customer’s needs. The opposite of value-based selling is transactional selling, where the goal is to close the sale as quickly as possible, often by offering discounts […]
Achieving your senior living occupancy goals comes down to initiating and developing online and offline relationships with seniors, their family members, and their healthcare providers. Use the following four strategies to make sure that your community’s sales pipeline never lacks high-quality leads: 1. Partner with healthcare professionals Build relationships with healthcare professionals, such as physicians, […]
Seventy-five percent of senior living customers begin their journey with online research. Your website can be your most effective marketing tool…..if you do it right. Your senior living website is your digital real estate. It is a valuable asset that can be developed and improved to increase its value and make it more attractive to […]
If you are an assisted living provider, your sales process can benefit from using a CRM (Customer Relationship Management) system. Let’s explore the reasons why. Does your business need prospects? Of course! Do you need to cultivate strong relationships with your prospects? Most definitely! Relationship building is at the heart of the senior living industry. […]