One common thing in all business types and sizes is that they all need to connect with their audience. In the good old days, companies relied heavily on direct interaction and offline marketing.  In today’s digital-first economy, most customer-to-business interactions occur online.  However, connecting with the target audience is just the beginning. Businesses must convince […]

A website audit helps you systematically and comprehensively analyze your website’s health, strengths, weaknesses, and underlying problems. It is essential before any major overhauling, re-designing, or expansion of your website. However, you can conduct an audit even if you are not planning any significant changes to your website to ensure that it is optimally functional […]