Artificial Intelligence (AI) has exploded in the last couple of years as more than just the new tech “buzzword.” Tools like ChatGPT and Stable Diffusion becoming accessible to the general public have triggered and sustained this phenomenon. However, many niche AI tools have been in the market for ages and have matured over the years […]
We live in a digital world—everybody and their grandmother is online these days! An effective online presence is essential for your senior living community to connect with prospective residents and their families. However, simply having a website is not enough; it must be thoughtfully designed and include tailored content to meet the unique needs and […]
Businesses today are competing in the attention economy, where attention has become a scarce resource and engaging content that captures and holds potential customers’ attention is highly valued. For senior living businesses, the attention economy has had a significant impact on the way they market their services. A dull, static website is no longer enough […]
Legendary management guru Peter Drucker once famously said, “What gets measured gets improved.” In the fast-paced, ever-evolving world of online marketing, staying on top of your website chatbot’s performance and the quality of the user experience can make the difference between your senior living community thriving at full occupancy, or languishing with empty rooms. Five […]
Staying organized and on top of your data is essential as you acquire, develop and nurture, and ultimately convert leads into residents for your senior living community. There are numerous CRM (Customer Relationship Management) systems available that can help senior living sales teams get the job done. Here are eleven proven winners, and a bonus […]
Streamline your sales and marketing processes, improve data accuracy, and enhance the experience for your prospects by integrating your assisted living sales CRM with the other technology your senior living community uses. To begin, identify which systems you need to integrate with your CRM. The most likely candidates are your website, email marketing platform, marketing […]