Waypoint Converts founder and CEO, Terri Sullivan was a guest on a recent episode of the Canopy IQ podcast hosted by Adam Wilensky.  Sullivan spoke about why she founded Waypoint, provides a preview of her upcoming panel presentation at Argentum’s Senior Living Executive Conference in New Orleans on May 8-10 and her thoughts on the […]

Waypoint Founder and CEO, Terri Sullivan, will join a panel of senior living experts including Hollie Walker, VP of Marketing, Arrow Senior Living, Amber Moore, Regional Director of Human Resources, Arrow Senior Living, and Bobby Youngs, Founder, Canopy, to discuss the strategies required to succeed in today’s highly competitive job market. “Our industry continues to struggle with the […]

Personalizing the shopping experience for older adults and their families as they search for a senior living community is critical for your community’s success. A recent study featured in a report by Waypoint (formerly AgingChoices) revealed that 92% of consumers and prospects expect a personalized experience. With a costly and complex purchase like senior living, […]

The senior living buyer persona has undergone significant changes in recent years. There has been a measurable shift in who is looking for senior living and why.  Today, the majority of consumers evaluating senior housing and care options are aging adults looking for themselves. At AgingChoices.com, older adults account for over 60% of engagement. These […]