The days of Grandma not knowing how to turn on the computer are over—today’s senior market is more tech-savvy than ever. As per PEW Internet Research, 75% of adults 65 and older report being internet users–and that number jumps to 96% for the 50-64-year-old cohort.
Especially in the wake of the COVID pandemic, more and more seniors and their families are turning to online research to begin exploring their senior living choices.
Older adults are like any other consumer today in that they want to drive their own experiences. This self-direction can often include using technology as their main vehicle for exploration. If you operate in marketing and sales in the senior living sector, you need to reach your prospects on their terms. This means offering a technological interface that is informative, helpful, and easy to use without being condescending.
Senior Living providers’ websites must offer ways for this segment of potential customers to self-serve and move through the sales process in a way that meets them where they are in their search journey. The key is to help them get what they need quickly and in a comfortable way. Do you offer multiple calls to action and options for older adults to engage with your brand and enter your sales process? If you don’t, your competition will. Older adults are researching and looking for what comes next–they may be engaging with your website months or even years ahead of a potential move to senior living.
Discover the Waypoint Navigator
One outstanding way to personalize and customize your engagement with your senior living prospects is with Waypoint’s Navigator tool.
Navigator engages with your website’s visitors in real-time, with a user-friendly interface for the tech-savvy and un-savvy alike. Navigator provides relevant information, helps qualify leads, and gathers feedback for follow-up by asking simple questions and providing surveys, giving you valuable insights into what your prospects are looking for. Insights that help you and your team guide them from leads to prospects, to residents!
To learn more about how Waypoint can help you make the most of your senior living community’s digital real estate, contact us today!
1. The Power of Asking “Why?”
Curiosity is the spark that ignites discovery. From childhood, asking “why?” is how we learn about the world around us. Even as adults, the simple act of questioning can lead to unexpected insights and fresh perspectives. Whether it’s about how your coffee is made or why certain habits stick, asking questions helps us grow.
2. Small Moments, Big Discoveries
You don’t need a telescope or a lab coat to explore something new. Noticing how your houseplant leans toward the sunlight or how birds respond to different sounds outside your window are everyday examples of curiosity at work. These small observations often lead to a deeper appreciation for the ordinary.
3. Curiosity in Conversations
Great conversations often begin with a curious mind. Asking people about their stories, opinions, and interests not only builds better connections but also opens doors to experiences you may never have imagined. A good question can turn a casual chat into a meaningful exchange.
4. The Role of Technology in Satisfying Curiosity
In the digital age, answers are just a click away. Search engines, documentaries, and interactive apps make it easier than ever to feed your curiosity. But with so much information, the real skill is learning how to ask the right questions—and how to dig deeper when needed.
5. Nurturing a Curious Mindset
Being curious isn’t just a trait—it’s a practice. Keep a journal of things you wonder about, read widely, and challenge your assumptions. Whether you’re exploring a hobby, learning a language, or reading up on random facts, embracing curiosity keeps your mind sharp and your world interesting.
6. The Role of Technology in Satisfying Curiosity
Thanks to modern tools, we have access to a world of information. Here’s a comparison of common platforms people use to explore their interests:
| Platform | Purpose | Example Use Case |
|---|
| Google Search | Find answers to questions | “Why do cats purr?” |
| YouTube | Visual learning | Watch a documentary about space |
| Reddit | Community discussion | Ask for travel tips or DIY advice |
| Wikipedia | General knowledge | Read about the history of photography |
Brenda Limone is a senior housing executive, entrepreneur, and marketer with more than 25 years of experience driving growth, innovation, and operational excellence across senior housing, healthcare, and technology sectors. She is a co-founder of Waypoint Converts and has held senior leadership roles in resident services at Beacon Communities and at Connected Living, where she led early-stage market development. Brenda began her career as a co-founder of the Communication Collaborative, a placement firm for creative professionals. She is deeply committed to advancing and modernizing the senior care industry through technology and innovation.
