Personalizing the shopping experience for older adults and their families as they search for a senior living community is critical for your community’s success. A recent study featured in a report by Waypoint (formerly AgingChoices) revealed that 92% of consumers and prospects expect a personalized experience. With a costly and complex purchase like senior living, […]
Your website isn’t performing the way you want and you are being told you need to revamp/refresh your entire website. Does this sound familiar? Before you begin a many months-long project like this, here is a roadmap of things you should think about and execute upon, plus the steps that you should take to right […]
“I don’t want to be sold.” That’s what I told my friend during a conversation about finding senior living accommodations for my parents, who are 85 and 90. When it comes to finding the right place for my mom and dad, I don’t want to be sold something. I want to make an educated decision […]
A 25-year veteran of the Senior Living industry and I recently discussed the trends and technologies that will change our industry. I was updating this executive on the critical nature of lifestyle data and why it’s important to get to know each customer on an individual basis so you can personalize their experiences.
Every senior living conference I’ve attended over the last 12 years has shared a unifying theme: personalization is essential to all facets of the industry—whether in reference to care, customer service or anything in between.
Statistics show that revenues grow exponentially when customer experience (CX) metrics improve.