Gone are the days when a simple brochure and a few community events sufficed to attract residents. Today, senior living marketing has evolved into a dynamic and tech-savvy arena, a far cry from the traditional methods of yesteryears. Virtual reality tours that transport you into the heart of a senior community and AI-powered chatbots providing […]

One common thing in all business types and sizes is that they all need to connect with their audience. In the good old days, companies relied heavily on direct interaction and offline marketing.  In today’s digital-first economy, most customer-to-business interactions occur online.  However, connecting with the target audience is just the beginning. Businesses must convince […]

Staying ahead in marketing requires a strategic blend of creativity, data-driven insights, and innovative tools. As technology continues to reshape the marketing landscape, senior living marketers can leverage a variety of resources to enhance their strategies.  This article explores ten essential resources, delving into how to use them effectively and the impactful results they can […]