Pay-per-click (PPC) advertising is crucial in senior living marketing because it reaches prospective residents and their families right when actively searching for communities. PPC ads offer immediate visibility and attract high-intent leads by targeting searches related to independent living, assisted living, and memory care. This approach significantly improves conversion potential by capturing people in the decision-making moment.

Optimizing PPC ad scheduling is a powerful way to maximize campaign impact. By identifying the best days and times to display ads, senior living communities can increase click-through rates, lower costs by avoiding non-peak hours, and drive more relevant website traffic.

Join Professor PPC himself, Derek Booth from Smart Girl Digital, and Terri Sullivan, Founder of Waypoint Converts, on Thursday, December 5 at noon ET for a dynamic, data-driven session that will transform your PPC strategy!

In this webinar, you’ll discover:

• How to maximize ROI from your PPC campaigns by implementing proven strategies tailored for senior living
• Ways to leverage existing data to fuel your PPC success, helping you make informed decisions that improve results
• Practical, immediate actions to boost your PPC performance today, giving you the edge to stay competitive in a crowded market

Don’t miss this opportunity to elevate your senior living PPC approach and start seeing better results!