Segments We Serve

Senior Living

Boost occupancy and revenue by personalizing your sales process with Waypoint’s Navigator solution. Convert visitors to prospects 5x faster than traditional websites and increase your opportunities of turning them into residents. Choose Waypoint to help you achieve your goals.

Skilled Nursing

To create an effective website for consumers who may need to make a time-sensitive decision, emphasize a clear value proposition with streamlined navigation utilizing the Waypoint Navigator, and strategic ProForms for lead capture. Highlight services like skilled nursing and short-term rehab while ensuring a user-friendly design across devices. Incorporate testimonials and case studies for trust-building and use clear calls to action throughout to optimize lead conversion and drive sales effectively.

Active Adult

Streamline their search and get to the point with Waypoint. An increasing number of retirees are choosing to live in Active Adult communities for a more convenient lifestyle. These individuals are focused on enjoying their retirement and a new lifestyle.

They want the information they are looking for to be easily accessible. Simplify their search and provide them with the essential information they need with Waypoint.

Recruitment & HR

Any business that experiences staffing turnover rates will have a difficult time growing and thriving. Simplify the process of engaging with the best caregiving professionals and capturing job applicants quickly and effectively by using Waypoint. By doing so, you’ll be able to respond to leads faster than your competition and attract the best staff. With Waypoint, building your dream team becomes a reality, leading to sustainable success.

Home Care

Many seniors choose to stay at home and require top-notch care. Waypoint can help home healthcare providers gain an edge over their competitors by providing a seamless, welcoming, and helpful website experience. This can build trust with clients and their families, making it easier for providers to be welcomed into their homes. 

Some of our Happy Customers

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“Not only is it important for us to see those surveys, but we are also going to capture data. It saves us time. Instead of a website form being filled out and sent to an admissions director with limited information, you are not flying as blindly. You can custom-tailor your feedback and response to make it personalized to the person who has visited the website. We are embarking on a new digital horizon here at Marquis, or what...
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“We immediately saw a 20% increase in website leads by adding the Navigator to all of our community websites.”

Charter Senior Living

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“You have created a tool to help us have valuable conversations with people looking for senior living”

Liberty Senior Living

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“As a consumer, I like to make educated decisions. What is more important than to research health? I would feel empowered to have this tool, and it is so user-friendly. Thank you for making our jobs easier. We are busy juggling a thousand things. I am excited about [Waypoint Converts].”

Marquis Health – Sales

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“You engage my website visitors and solve my problem of consumers leaving my website. Then you give insights to my salespeople to take the mystery out of the first call.”

LCB Senior Living

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“Working with Waypoint has helped Maplewood Senior Living increase our website conversions by over 200%. The Navigator helps our customers convert into our sales funnel in a way that is comfortable for them and meets them wherever they are in the sales journey. The data flows directly to our CRM so we can look at our success metrics. The Waypoint team is responsive and is great to work with.”

Maplewood Senior Living

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“Waypoint Converts has lowered our cost per move-in significantly. All the data collected goes directly into our CRM, and our sales team receives an email with all the data.”

Stellar Senior Living

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“Partnering with Waypoint has been a fantastic experience. Their team is incredibly supportive, responsive, and always committed to our success. The Waypoint product is easy for our customers to navigate and enhances their overall experience. It’s also a pleasure working with a team that genuinely cares about our success as well as the experience and satisfaction of our customers”

Liberty Senior Living