Seventy-five percent of senior living customers begin their journey with online research. Your website can be your most effective marketing tool…..if you do it right.
Your senior living website is your digital real estate. It is a valuable asset that can be developed and improved to increase its value and make it more attractive to potential visitors and customers, just like how physical real estate can be developed to increase its value and appeal.
Another similarity to brick-and-mortar real estate is that your website is expensive! Design, photo and video content, written copy, hosting fees….it adds up fast. For a complex business like a senior living community, a custom-built website with premium features can cost well into the five figures!
With so much at stake, here are six ways to optimize your senior living website for maximum ROI:
- Make your website easy to use, with a straightforward menu structure and simple navigation
- Provide clear and comprehensive information about the services that you offer
- Display high-quality photos and videos to give show potential residents wait life is like in your community
- Include testimonials from current residents or family members to provide valuable insights into the quality of life in your community
- Make it easy for potential residents and family members to reach you through a contact form, phone number, or email address.
- Offer virtual tours of your senior living community to give potential residents a better understanding of your facilities and amenities
The best websites for senior living communities are engaging, but also offer more than one way to engage. Imagine if your site had a tool that could take online visitors by the mouse hand and lead them on a guided, informative, reassuring journey, answering questions, assuaging doubts, and most importantly capturing leads and converting website visitors into prospects.
By engaging with visitors in real-time and providing relevant information Waypoint’s Navigator tool helps qualify leads and gather contact information for follow-up. Navigator handles routine inquiries and helps to reduce staff workload and improve efficiency. And Navigator gathers feedback from website visitors by asking simple questions and providing surveys, giving you valuable insights into the needs and preferences of your audience.
To learn more about how Waypoint can help you make the most of your senior living community’s digital real estate, contact us today!