Successful online marketing is driven by content. This is as true for the senior living industry as for any other. The most effective content for senior living marketing has a strong emotional appeal and is informed and supported by data. Follow these steps to leverage data from your senior living community for three pieces of […]
Achieving your senior living occupancy goals comes down to initiating and developing online and offline relationships with seniors, their family members, and their healthcare providers. Use the following four strategies to make sure that your community’s sales pipeline never lacks high-quality leads: 1. Partner with healthcare professionals Build relationships with healthcare professionals, such as physicians, […]
Seventy-five percent of senior living customers begin their journey with online research. Your website can be your most effective marketing tool…..if you do it right. Your senior living website is your digital real estate. It is a valuable asset that can be developed and improved to increase its value and make it more attractive to […]
If you are an assisted living provider, your sales process can benefit from using a CRM (Customer Relationship Management) system. Let’s explore the reasons why. Does your business need prospects? Of course! Do you need to cultivate strong relationships with your prospects? Most definitely! Relationship building is at the heart of the senior living industry. […]
One of the most common questions we see from consumers at AgingChoices is, why is senior living so expensive?
The answer might be obvious to you…
An age-old question, that spans all industries and sectors: what do prospects really want? You think you know, but after seeing the results of thousands of senior living prospect surveys, we now know.