A major benefit of using a Virtual Sales Assistant on your senior living community’s website is that you can meet older adults and their families exactly where they are on their buyer’s journey. Adding Live Chat as a feature of your VSA is a powerful way to amplify this benefit, and improve your site’s conversions. […]
Life is complicated enough already. When older adults and their families visit your senior living community’s website, they’re not looking to get lost in a confusing labyrinth of pages, menus, and tabs. Keep the interaction simple, and keep it moving with clear, logical calls to action. Let’s explore six ways to simplify the user experience […]
In the ever-evolving landscape of senior living sales, the ability to convert organic leads into occupancy for your community is a vital skill. The process of lead conversion is a delicate blend of art and science, requiring a deep understanding of consumer behavior, a strategic approach to sales, and the effective use of digital tools. […]
In previous posts, we’ve discussed the importance of a value-based sales approach for senior living and explored several tactics your sales team can use to demonstrate your community’s value to prospective residents and their families. In this article, we’ll stroll down the tool aisle and look at some of our favorite proven solutions for enhancing […]
As discussed in our latest post, value-based sales emphasize the value and benefits a product or service provides the customer, rather than just its features and price. When it comes to senior living, value-based sales are significant. Seniors and their families are looking for more than just three hots and a cot– they want a […]
Value-based selling is presenting your product or service in terms of the value it creates for customers. This value comes from the solution you’re offering being well-matched to your customer’s needs. The opposite of value-based selling is transactional selling, where the goal is to close the sale as quickly as possible, often by offering discounts […]