Streamline your sales and marketing processes, improve data accuracy, and enhance the experience for your prospects by integrating your assisted living sales CRM with the other technology your senior living community uses. To begin, identify which systems you need to integrate with your CRM. The most likely candidates are your website, email marketing platform, marketing […]
Successful online marketing is driven by content. This is as true for the senior living industry as for any other. The most effective content for senior living marketing has a strong emotional appeal and is informed and supported by data. Follow these steps to leverage data from your senior living community for three pieces of […]
Achieving your senior living occupancy goals comes down to initiating and developing online and offline relationships with seniors, their family members, and their healthcare providers. Use the following four strategies to make sure that your community’s sales pipeline never lacks high-quality leads: 1. Partner with healthcare professionals Build relationships with healthcare professionals, such as physicians, […]
Seventy-five percent of senior living customers begin their journey with online research. Your website can be your most effective marketing tool…..if you do it right. Your senior living website is your digital real estate. It is a valuable asset that can be developed and improved to increase its value and make it more attractive to […]
If you are an assisted living provider, your sales process can benefit from using a CRM (Customer Relationship Management) system. Let’s explore the reasons why. Does your business need prospects? Of course! Do you need to cultivate strong relationships with your prospects? Most definitely! Relationship building is at the heart of the senior living industry. […]