There’s an old adage that states, “You can lead a horse to water, but you can’t make it drink.” The same can be said for prospects visiting your skilled nursing website. You can leverage the best lead capture tools in the senior living industry (shameless plug for Waypoint Converts), but you won’t hit your conversion […]
As I sit here on a beautiful fall afternoon in New England and write this blog, I can’t help but think about how much I love this season and everything that makes it so special. The weather is still relatively warm (with a hint of chill in the air), the fall foliage is breathtaking, and […]
Artificial Intelligence (AI) isn’t just a buzzword anymore—it’s a game changer! According to a recent report by Twilio, 88% of businesses are already incorporating AI into their marketing plans. But how does that translate to the world of senior living? Can AI really help communities boost efficiency, increase leads, and drive conversions? Absolutely—but only if […]