Cautiously optimistic. As I sit here at my computer and think about 2025, these two words remain at the forefront of my thoughts. Part gut feeling and part feedback from many conversations within the senior living industry over the past few months, I am optimistic about 2025.  Since I’m a glass, err, coffee cup-half-full kinda […]

At Waypoint Converts, we know that AI-driven website personalization can be a game-changer for businesses looking to convert more leads. But how does it actually work? What results can you expect? And how can you make the most of it? That’s why we’re launching Waypoint Converts Office Hours—a new webinar series designed to give you […]