While I was watching the Final Four the other week, it got me thinking about the high-stakes game that senior living marketers like us play every day: the conversion game. Like a winning basketball team needs a solid strategy to score big, you need the right plays in your marketing playbook. At Waypoint Converts, we’ve […]

The senior living sales landscape is evolving, and traditional marketing and sales strategies may no longer be enough to engage today’s prospects. Are you keeping up? Join us for the next Coffee with Waypoint and Friends webinar, where we’ll dive into the future of senior living marketing with industry leaders who understand what it takes […]

After the success of our inaugural Office Hours last month, we’re back with another session—same format, even more insights. Waypoint Converts Office Hours is a free, 30-minute webinar where we break down how our platform helps businesses like yours deliver personalized, high-converting website experiences—without extra lift from your marketing or sales teams. Whether you’re in […]