Pay-per-click (PPC) advertising is crucial in senior living marketing because it reaches prospective residents and their families right when actively searching for communities. PPC ads offer immediate visibility and attract high-intent leads by targeting searches related to independent living, assisted living, and memory care. This approach significantly improves conversion potential by capturing people in the […]

Artificial Intelligence (AI) isn’t just a buzzword anymore—it’s a game changer! According to a recent report by Twilio, 88% of businesses are already incorporating AI into their marketing plans. But how does that translate to the world of senior living? Can AI really help communities boost efficiency, increase leads, and drive conversions? Absolutely—but only if […]

Your website’s home page is your most valuable real estate for engaging and converting visitors into your sales process. Providing various ways for consumers to engage is essential for delivering a personalized experience for your prospects. Join Terri Sullivan, Waypoint Converts CEO and founder, and Shannon Novak, Arrow Senior Living’s Senior Managing Director of Marketing, […]