There’s an old adage that states, “You can lead a horse to water, but you can’t make it drink.” The same can be said for prospects visiting your skilled nursing website. You can leverage the best lead capture tools in the senior living industry (shameless plug for Waypoint Converts), but you won’t hit your conversion […]
As I sit here on a beautiful fall afternoon in New England and write this blog, I can’t help but think about how much I love this season and everything that makes it so special. The weather is still relatively warm (with a hint of chill in the air), the fall foliage is breathtaking, and […]
Having a live agent chat feature on your website was once nice, but those days are long gone! Today, chat is a must-have for senior living websites. According to a report, 73% of buyers expect websites to feature digital assistants for interaction. Does your website feature a chat option? Is that chat option a bot […]
If you have watched any of my webinars or listened to any of my podcasts before, you know that I love sales. I do! It’s been a passion of mine for over 30 years and still going strong. I thrive on the personal interaction critical in the sales process no matter what vertical you work […]
One of my many goals for 2024 is to prioritize relaxing and literally unplugging from work. I’ll admit that I am a bit of a workaholic and while that has been a key factor in driving my success, it can also be my kryptonite. So, I’m really making an effort this year to step away […]