While I was watching the Final Four the other week, it got me thinking about the high-stakes game that senior living marketers like us play every day: the conversion game. Like a winning basketball team needs a solid strategy to score big, you need the right plays in your marketing playbook. At Waypoint Converts, we’ve […]
If you have read my previous blogs or met me, you know I am very passionate about sales! I love the entire sales process and helping people improve their businesses with the products I represent. Over the years, I’ve gained a deep understanding of both people and the sales process, but one truth stands out […]
Cautiously optimistic. As I sit here at my computer and think about 2025, these two words remain at the forefront of my thoughts. Part gut feeling and part feedback from many conversations within the senior living industry over the past few months, I am optimistic about 2025. Since I’m a glass, err, coffee cup-half-full kinda […]
There’s an old adage that states, “You can lead a horse to water, but you can’t make it drink.” The same can be said for prospects visiting your skilled nursing website. You can leverage the best lead capture tools in the senior living industry (shameless plug for Waypoint Converts), but you won’t hit your conversion […]
As I sit here on a beautiful fall afternoon in New England and write this blog, I can’t help but think about how much I love this season and everything that makes it so special. The weather is still relatively warm (with a hint of chill in the air), the fall foliage is breathtaking, and […]
Having a live agent chat feature on your website was once nice, but those days are long gone! Today, chat is a must-have for senior living websites. According to a report, 73% of buyers expect websites to feature digital assistants for interaction. Does your website feature a chat option? Is that chat option a bot […]