During the COVID-19 pandemic, we have all experienced escapism “TV” in a whole new way. I am not a big watcher of television but there is one show on HGTV that I do like to watch if I am looking for a bit of escapism. The show is called “Love it or List It”.
This show has so many parallels to senior living sales. Senior living and marketing professionals can learn a lot from this TV series as well.
“I don’t want to be sold.” That’s what I told my friend during a conversation about finding senior living accommodations for my parents, who are 85 and 90. When it comes to finding the right place for my mom and dad, I don’t want to be sold something. I want to make an educated decision […]
A 25-year veteran of the Senior Living industry and I recently discussed the trends and technologies that will change our industry. I was updating this executive on the critical nature of lifestyle data and why it’s important to get to know each customer on an individual basis so you can personalize their experiences.
Every senior living conference I’ve attended over the last 12 years has shared a unifying theme: personalization is essential to all facets of the industry—whether in reference to care, customer service or anything in between.
Statistics show that revenues grow exponentially when customer experience (CX) metrics improve.