The senior living landscape is evolving at an unprecedented pace, with organizations seeking innovative solutions to overcome the challenges of capturing new prospects, converting them into customers, and fostering long-term relationships. As we step into 2024, the trends in senior living marketing are shaping up to redefine the industry. 1. Digital Transformation Takes Center Stage […]
An age-old question, that spans all industries and sectors: what do prospects really want? You think you know, but after seeing the results of thousands of senior living prospect surveys, we now know.
A 25-year veteran of the Senior Living industry and I recently discussed the trends and technologies that will change our industry. I was updating this executive on the critical nature of lifestyle data and why it’s important to get to know each customer on an individual basis so you can personalize their experiences.
Every senior living conference I’ve attended over the last 12 years has shared a unifying theme: personalization is essential to all facets of the industry—whether in reference to care, customer service or anything in between.
Statistics show that revenues grow exponentially when customer experience (CX) metrics improve.