Pay-per-click (PPC) advertising is crucial in senior living marketing because it reaches prospective residents and their families right when actively searching for communities. PPC ads offer immediate visibility and attract high-intent leads by targeting searches related to independent living, assisted living, and memory care. This approach significantly improves conversion potential by capturing people in the […]
There’s an old adage that states, “You can lead a horse to water, but you can’t make it drink.” The same can be said for prospects visiting your skilled nursing website. You can leverage the best lead capture tools in the senior living industry (shameless plug for Waypoint Converts), but you won’t hit your conversion […]
As I sit here on a beautiful fall afternoon in New England and write this blog, I can’t help but think about how much I love this season and everything that makes it so special. The weather is still relatively warm (with a hint of chill in the air), the fall foliage is breathtaking, and […]
Artificial Intelligence (AI) isn’t just a buzzword anymore—it’s a game changer! According to a recent report by Twilio, 88% of businesses are already incorporating AI into their marketing plans. But how does that translate to the world of senior living? Can AI really help communities boost efficiency, increase leads, and drive conversions? Absolutely—but only if […]
Having a live agent chat feature on your website was once nice, but those days are long gone! Today, chat is a must-have for senior living websites. According to a report, 73% of buyers expect websites to feature digital assistants for interaction. Does your website feature a chat option? Is that chat option a bot […]
Your website’s home page is your most valuable real estate for engaging and converting visitors into your sales process. Providing various ways for consumers to engage is essential for delivering a personalized experience for your prospects. Join Terri Sullivan, Waypoint Converts CEO and founder, and Shannon Novak, Arrow Senior Living’s Senior Managing Director of Marketing, […]