At Waypoint Converts, we know that AI-driven website personalization can be a game-changer for businesses looking to convert more leads. But how does it actually work? What results can you expect? And how can you make the most of it? That’s why we’re launching Waypoint Converts Office Hours—a new webinar series designed to give you […]

Pay-per-click (PPC) advertising is crucial in senior living marketing because it reaches prospective residents and their families right when actively searching for communities. PPC ads offer immediate visibility and attract high-intent leads by targeting searches related to independent living, assisted living, and memory care. This approach significantly improves conversion potential by capturing people in the […]

As I sit here on a beautiful fall afternoon in New England and write this blog, I can’t help but think about how much I love this season and everything that makes it so special. The weather is still relatively warm (with a hint of chill in the air), the fall foliage is breathtaking, and […]

Artificial Intelligence (AI) isn’t just a buzzword anymore—it’s a game changer! According to a recent report by Twilio, 88% of businesses are already incorporating AI into their marketing plans. But how does that translate to the world of senior living? Can AI really help communities boost efficiency, increase leads, and drive conversions? Absolutely—but only if […]

Having a live agent chat feature on your website was once nice, but those days are long gone! Today, chat is a must-have for senior living websites.  According to a report, 73% of buyers expect websites to feature digital assistants for interaction. Does your website feature a chat option?  Is that chat option a bot […]