Search Engine Optimization, or SEO, is essentially the process/practice of improving your website to rank higher on search engine results. While Google dominates the search engine space and most SEO tactics and strategies focus on Google’s ranking algorithm, adhering to the best practices can also help you rank on other search engines like Bing, Yahoo!, […]
We live in a digital world—everybody and their grandmother is online these days! An effective online presence is essential for your senior living community to connect with prospective residents and their families. However, simply having a website is not enough; it must be thoughtfully designed and include tailored content to meet the unique needs and […]
Your website isn’t performing the way you want and you are being told you need to revamp/refresh your entire website. Does this sound familiar? Before you begin a many months-long project like this, here is a roadmap of things you should think about and execute upon, plus the steps that you should take to right […]