Personalizing the shopping experience for older adults and their families as they search for a senior living community is critical for your community’s success. A recent study featured in a report by Waypoint (formerly AgingChoices) revealed that 92% of consumers and prospects expect a personalized experience. With a costly and complex purchase like senior living, […]
The senior living buyer persona has undergone significant changes in recent years. There has been a measurable shift in who is looking for senior living and why. Today, the majority of consumers evaluating senior housing and care options are aging adults looking for themselves. At AgingChoices.com, older adults account for over 60% of engagement. These […]
Legendary management guru Peter Drucker once famously said, “What gets measured gets improved.” In the fast-paced, ever-evolving world of online marketing, staying on top of your website chatbot’s performance and the quality of the user experience can make the difference between your senior living community thriving at full occupancy, or languishing with empty rooms. Five […]
Streamline your sales and marketing processes, improve data accuracy, and enhance the experience for your prospects by integrating your assisted living sales CRM with the other technology your senior living community uses. To begin, identify which systems you need to integrate with your CRM. The most likely candidates are your website, email marketing platform, marketing […]
Successful online marketing is driven by content. This is as true for the senior living industry as for any other. The most effective content for senior living marketing has a strong emotional appeal and is informed and supported by data. Follow these steps to leverage data from your senior living community for three pieces of […]
Achieving your senior living occupancy goals comes down to initiating and developing online and offline relationships with seniors, their family members, and their healthcare providers. Use the following four strategies to make sure that your community’s sales pipeline never lacks high-quality leads: 1. Partner with healthcare professionals Build relationships with healthcare professionals, such as physicians, […]