If you have watched any of my webinars or listened to any of my podcasts before, you know that I love sales. I do! It’s been a passion of mine for over 30 years and still going strong. I thrive on the personal interaction critical in the sales process no matter what vertical you work […]
Harnessing the power of Artificial Intelligence (AI) has become imperative for staying ahead in the game. For beginners, exploring the potential of AI in marketing is the way to the top. This guide will unravel the intricacies of AI, its applications, and how it can be a game-changer, especially in the nuanced realm of senior […]
We live in a digital world—everybody and their grandmother is online these days! An effective online presence is essential for your senior living community to connect with prospective residents and their families. However, simply having a website is not enough; it must be thoughtfully designed and include tailored content to meet the unique needs and […]
Businesses today are competing in the attention economy, where attention has become a scarce resource and engaging content that captures and holds potential customers’ attention is highly valued. For senior living businesses, the attention economy has had a significant impact on the way they market their services. A dull, static website is no longer enough […]
Legendary management guru Peter Drucker once famously said, “What gets measured gets improved.” In the fast-paced, ever-evolving world of online marketing, staying on top of your website chatbot’s performance and the quality of the user experience can make the difference between your senior living community thriving at full occupancy, or languishing with empty rooms. Five […]
Staying organized and on top of your data is essential as you acquire, develop and nurture, and ultimately convert leads into residents for your senior living community. There are numerous CRM (Customer Relationship Management) systems available that can help senior living sales teams get the job done. Here are eleven proven winners, and a bonus […]