As discussed in our latest post, value-based sales emphasize the value and benefits a product or service provides the customer, rather than just its features and price. When it comes to senior living, value-based sales are significant. Seniors and their families are looking for more than just three hots and a cot– they want a […]
Value-based selling is presenting your product or service in terms of the value it creates for customers. This value comes from the solution you’re offering being well-matched to your customer’s needs. The opposite of value-based selling is transactional selling, where the goal is to close the sale as quickly as possible, often by offering discounts […]
The short answer is—both! Sales in general combines the fine art of cultivating relationships with the hard science of data measurement. In the senior living industry, a metric like Inquiries → Tours → Move-ins gives us a measurable benchmark to assess how effective our marketing and sales efforts have been at capturing attention and building […]
Imagine the following scenario…. You’re 70 years old, and life is good. You’re healthy and active… you retired a couple of years ago… you’re spending time with the grandkids…. But you know you may not want to stay in your home much longer. Maintaining such a big place is becoming a chore, and you think […]