We live in a digital world—everybody and their grandmother is online these days! An effective online presence is essential for your senior living community to connect with prospective residents and their families. However, simply having a website is not enough; it must be thoughtfully designed and include tailored content to meet the unique needs and […]
Information overload! Data, data, everywhere—how to make sense of it all? This is a job for data analytics! Data analytics is an important tool for senior living sales teams. With data analysis, they can gather insights into what older adults and their families want, how they behave, and what factors influence their decisions. This allows […]
As the senior living industry continues to grow, it is increasingly important for communities to understand how to effectively reach out and market to adult children of seniors. These children (and sometimes grandchildren!) are often the primary decision-makers when it comes to choosing a senior living community for their aging parents. Even if they won’t […]
As more and more older adults and their families begin their senior living search online, it’s essential to keep your senior living community’s website up to par. Pew Research Center reports that 68% of American adults over the age of 65 use the Internet, and this number will increase as more seniors become comfortable with […]
As a senior living provider, you may have heard terms like “widgets,” “pop-ups,” and “virtual sales assistants’’ thrown around. While these may sound like technical jargon, they’re just simple tools that can help improve your online marketing efforts. But what do these terms mean, and how can they benefit your business? In this article, we’ll […]