Technology is playing an ever-increasing role in providing care to older adults, as this article in Forbes magazine mentions. The article cites a study that Waypoint (formerly AgingChoices) published about what prospective senior living residents prioritize in today’s market. As a Continuing Care Retirement Community, there’s a strong case to be made that the continuum […]
The decision to move to a senior living community is never one that older adults and their families take lightly. An Enquire Solutions white paper, Marketing Automation Templates for Senior Living, reveals that leads need a minimum of 22 touches for independent living, assisted living, and memory care, and 28 touches for life plan communities. […]
Leads, leads, leads–your senior living sales team can never get enough of them, right? Unless….“The leads are weak!” There is such a thing as too many leads. If the prospects coming into your sales pipeline are a poor fit for your senior living community, they: In senior living sales, a quality lead is a prospective […]
For many senior living communities, great help can be hard to find–especially in the post-pandemic environment. It is no secret that the senior living industry is experiencing an acute, long-term staffing shortage. To address this issue, Senior Living Marketing and HR Executives, along with their Digital Marketing agencies, are working together to create strategies to […]
In a previous post, we looked at eleven customer relationship management (CRM) systems that are proven winners for senior living sales. Today we will narrow down to a smaller niche of assisted living communities, and explore some essential features and functions that skilled nursing facilities should look for in a CRM. The ability of your […]
Waypoint Converts founder and CEO, Terri Sullivan was a guest on a recent episode of the Canopy IQ podcast hosted by Adam Wilensky. Sullivan spoke about why she founded Waypoint, provides a preview of her upcoming panel presentation at Argentum’s Senior Living Executive Conference in New Orleans on May 8-10 and her thoughts on the […]