The decision to move to a senior living community is never one that older adults and their families take lightly. An Enquire Solutions white paper, Marketing Automation Templates for Senior Living, reveals that leads need a minimum of 22 touches for independent living, assisted living, and memory care, and 28 touches for life plan communities. […]
The days of Grandma not knowing how to turn on the computer are over—today’s senior market is more tech-savvy than ever. As per PEW Internet Research, 75% of adults 65 and older report being internet users–and that number jumps to 96% for the 50-64-year-old cohort. Especially in the wake of the COVID pandemic, more and […]
Waypoint Founder and CEO, Terri Sullivan, will join a panel of senior living experts including Hollie Walker, VP of Marketing, Arrow Senior Living, Amber Moore, Regional Director of Human Resources, Arrow Senior Living, and Bobby Youngs, Founder, Canopy, to discuss the strategies required to succeed in today’s highly competitive job market. “Our industry continues to struggle with the […]
Staying organized and on top of your data is essential as you acquire, develop and nurture, and ultimately convert leads into residents for your senior living community. There are numerous CRM (Customer Relationship Management) systems available that can help senior living sales teams get the job done. Here are eleven proven winners, and a bonus […]