As a senior living provider, you may have heard terms like “widgets,” “pop-ups,” and “virtual sales assistants’’ thrown around. While these may sound like technical jargon, they’re just simple tools that can help improve your online marketing efforts. But what do these terms mean, and how can they benefit your business? In this article, we’ll […]
In the ever-evolving landscape of senior living sales, the ability to convert organic leads into occupancy for your community is a vital skill. The process of lead conversion is a delicate blend of art and science, requiring a deep understanding of consumer behavior, a strategic approach to sales, and the effective use of digital tools. […]
As discussed in our latest post, value-based sales emphasize the value and benefits a product or service provides the customer, rather than just its features and price. When it comes to senior living, value-based sales are significant. Seniors and their families are looking for more than just three hots and a cot– they want a […]
Value-based selling is presenting your product or service in terms of the value it creates for customers. This value comes from the solution you’re offering being well-matched to your customer’s needs. The opposite of value-based selling is transactional selling, where the goal is to close the sale as quickly as possible, often by offering discounts […]
The short answer is—both! Sales in general combines the fine art of cultivating relationships with the hard science of data measurement. In the senior living industry, a metric like Inquiries → Tours → Move-ins gives us a measurable benchmark to assess how effective our marketing and sales efforts have been at capturing attention and building […]
The decision to move to a senior living community is never one that older adults and their families take lightly. An Enquire Solutions white paper, Marketing Automation Templates for Senior Living, reveals that leads need a minimum of 22 touches for independent living, assisted living, and memory care, and 28 touches for life plan communities. […]