If you have watched any of my webinars or listened to any of my podcasts before, you know that I love sales. I do! It’s been a passion of mine for over 30 years and still going strong. I thrive on the personal interaction critical in the sales process no matter what vertical you work […]
Search Engine Optimization, or SEO, is essentially the process/practice of improving your website to rank higher on search engine results. While Google dominates the search engine space and most SEO tactics and strategies focus on Google’s ranking algorithm, adhering to the best practices can also help you rank on other search engines like Bing, Yahoo!, […]
Harnessing the power of Artificial Intelligence (AI) has become imperative for staying ahead in the game. For beginners, exploring the potential of AI in marketing is the way to the top. This guide will unravel the intricacies of AI, its applications, and how it can be a game-changer, especially in the nuanced realm of senior […]
A “conversion” on the website of a senior living business is worlds apart from conversions on most other websites/businesses. A senior (or their caretakers) choosing a facility may live with their choice for the rest of their days. So it’s natural to be very careful and deliberate about this decision. Empathizing with their target audience, […]
We live in a digital world—everybody and their grandmother is online these days! An effective online presence is essential for your senior living community to connect with prospective residents and their families. However, simply having a website is not enough; it must be thoughtfully designed and include tailored content to meet the unique needs and […]
As more and more older adults and their families begin their senior living search online, it’s essential to keep your senior living community’s website up to par. Pew Research Center reports that 68% of American adults over the age of 65 use the Internet, and this number will increase as more seniors become comfortable with […]