The days of Grandma not knowing how to turn on the computer are over—today’s senior market is more tech-savvy than ever. As per PEW Internet Research, 75% of adults 65 and older report being internet users–and that number jumps to 96% for the 50-64-year-old cohort. Especially in the wake of the COVID pandemic, more and […]
Waypoint Founder and CEO, Terri Sullivan, will join a panel of senior living experts including Hollie Walker, VP of Marketing, Arrow Senior Living, Amber Moore, Regional Director of Human Resources, Arrow Senior Living, and Bobby Youngs, Founder, Canopy, to discuss the strategies required to succeed in today’s highly competitive job market. “Our industry continues to struggle with the […]
Personalizing the shopping experience for older adults and their families as they search for a senior living community is critical for your community’s success. A recent study featured in a report by Waypoint (formerly AgingChoices) revealed that 92% of consumers and prospects expect a personalized experience. With a costly and complex purchase like senior living, […]
The senior living buyer persona has undergone significant changes in recent years. There has been a measurable shift in who is looking for senior living and why. Today, the majority of consumers evaluating senior housing and care options are aging adults looking for themselves. At AgingChoices.com, older adults account for over 60% of engagement. These […]
Legendary management guru Peter Drucker once famously said, “What gets measured gets improved.” In the fast-paced, ever-evolving world of online marketing, staying on top of your website chatbot’s performance and the quality of the user experience can make the difference between your senior living community thriving at full occupancy, or languishing with empty rooms. Five […]
Staying organized and on top of your data is essential as you acquire, develop and nurture, and ultimately convert leads into residents for your senior living community. There are numerous CRM (Customer Relationship Management) systems available that can help senior living sales teams get the job done. Here are eleven proven winners, and a bonus […]