In the ever-evolving landscape of senior living sales, the ability to convert organic leads into occupancy for your community is a vital skill. The process of lead conversion is a delicate blend of art and science, requiring a deep understanding of consumer behavior, a strategic approach to sales, and the effective use of digital tools. […]
In previous posts, we’ve discussed the importance of a value-based sales approach for senior living and explored several tactics your sales team can use to demonstrate your community’s value to prospective residents and their families. In this article, we’ll stroll down the tool aisle and look at some of our favorite proven solutions for enhancing […]
As discussed in our latest post, value-based sales emphasize the value and benefits a product or service provides the customer, rather than just its features and price. When it comes to senior living, value-based sales are significant. Seniors and their families are looking for more than just three hots and a cot– they want a […]
Value-based selling is presenting your product or service in terms of the value it creates for customers. This value comes from the solution you’re offering being well-matched to your customer’s needs. The opposite of value-based selling is transactional selling, where the goal is to close the sale as quickly as possible, often by offering discounts […]
The short answer is—both! Sales in general combines the fine art of cultivating relationships with the hard science of data measurement. In the senior living industry, a metric like Inquiries → Tours → Move-ins gives us a measurable benchmark to assess how effective our marketing and sales efforts have been at capturing attention and building […]
Imagine the following scenario…. You’re 70 years old, and life is good. You’re healthy and active… you retired a couple of years ago… you’re spending time with the grandkids…. But you know you may not want to stay in your home much longer. Maintaining such a big place is becoming a chore, and you think […]